In Australia’s evolving freight and logistics landscape, PACK & SEND stands out—melding international capability with local accessibility. Founded in 1993 by visionary entrepreneur Michael Paul, the company has grown into a globally respected franchise network of over 170 service centres, offering comprehensive parcel, freight, and specialist packing solutions across Australia, New Zealand, and the UK.
From Personal Frustration to Franchise Success
The PACK & SEND story began with a simple yet insightful moment: Michael Paul’s struggle sending a computer from Sydney to Melbourne. This led him to import the U.S. concept of a dedicated packaging-and-sending retail outlet—opening the first store in Parramatta in 1993.
Under his bold guidance, PACK & SEND embraced early digital innovation—integrating e-commerce partnerships like eBay and Shopify, implementing robust online booking systems, and pledging to adapt as the logistics landscape evolved.
His leadership and vision earned him induction into the Franchise Council of Australia’s Hall of Fame in 2018, a testament to his sustained contribution to franchising and business leadership.
Comprehensive Services & Distinctive Offerings
PACK & SEND combines global freight capacity with local convenience through a rich portfolio:
- Parcel & Courier Services: Domestic and international shipping with track-and-trace and flexible drop-off/pick-up options.
- Freight Solutions: Full-spectrum logistics services for oversized or palletised freight.
- Specialist Packing & Crate Solutions: Tailored packaging for artwork, antiques, instruments, medical equipment, etc.
- eCommerce Fulfilment: Micro-fulfilment hubs for SMEs—handling storage, packing, and dispatch via online integrations. Removals & Business Packing: Office relocations and secure business asset transfer services.
Operating through franchise stores, PACK & SEND empowers local entrepreneurs to deliver customized service booths backed by national logistics strength.
Strategic Tie-ups & Corporate Alliances
PACK & SEND’s growth is fueled by partnerships and smart alliances:
- MBE Worldwide: Acquired in 2021, joining a network of 2,700+ global business solution centers. This integration has enhanced scale while preserving the brand’s autonomy and Aussie leadership under Michael Paul.
- eCommerce Platforms: Seamless integrations with Shopify, eBay, and others have positioned PACK & SEND as a trusted fulfillment partner for online merchants.
Awards & Recognition: Celebrating Excellence
Under Michael’s direction, PACK & SEND has garnered numerous awards:
- Australian Franchisor of the Year – 2007, with runner-up in 2008 internationally.
- Australian Franchise Hall of Fame – inducted Michael Paul in 2018.
- Excellence in Marketing – 2019 FCA Award, driven by their local digital-first campaigns, recording a 12% same-store sales growth and adding A$5 million in franchise revenues.
- ProductReview.com.au Best Courier Service – multiple awards reflecting consistent customer satisfaction.
These accolades validate the brand’s reputation for innovation, franchise support, and customer focus.
Success in Action: Real-World Impact
- Micro-Fulfilment for SMEs: Local PACK & SEND centres now serve as micro-fulfilment hubs—helping small retailers scale without large warehouses. Amazon-style service at neighbourhood level. Digital Boost: Their geo-targeted social media campaigns generated an estimated A$5 million uplift for franchisees.
- E-commerce Integration: Franchises transformed into comprehensive shipping solutions for online platforms—offering both drop-off convenience and full logistics support.
Forward Momentum: Upcoming Projects
- Network Expansion: Continuing to grow their footprint, PACK & SEND now operates 170+ centres globally, with plans for more retail and fulfilment locations.
- Tech-driven Enhancements: Ongoing investment in proprietary tools—PowerSender and PACK & SEND Live—empower customers with self-service quoting, booking, and real-time tracking.
- Sustainable Service: Under MBE Worldwide’s umbrella, PACK & SEND is likely exploring carbon-neutral shipping options and greener packing materials as part of global ESG initiatives.
What Customers Say
Real feedback underscores their core strengths:
“Like Flight Centre for logistics—Pack & Send found the best and cheapest option for our oversized freight. Their convenience and flexibility are unmatched.”
— SME Owner, Brisbane
“Our Shopify store needed a local fulfilment hub. Pack & SEND handles our packing and dispatch so we can focus on sales.”
— eCommerce Entrepreneur, Sydney
“Their digital marketing boosted my store’s visibility—and local customers are now rediscovering our services.”
— Franchisee, Melbourne
Under Michael Paul’s inspired leadership, PACK & SEND has transformed from a single storefront into a world-class, digitally enabled logistics franchise. The brand marries global freight networks with local, personalized service, empowering franchisees with digital tools and strong national support.
As they continue to innovate—whether via tech integration, environmental initiatives, or global expansion—PACK & SEND embodies a logistics-first business that stays human at heart. For leaders looking to create scalable, customer-centric businesses in fragmented industries, Michael’s journey is a masterclass: identify a gap, build around it, digitize fast, empower local owners, and never lose sight of customer connection.
