What is the impact of AI on Digital Marketing

What is Artificial Intelligence?

Artificial intelligence is a computer science method in which human speech and human behavior are taught and understood. Based on Artificial Intelligence data feeds, it has created a new intelligent machine that acts, reacts and functions as humans. AI can perform high-tech technical and specialized tasks such as robotics, speech and image recognition, and natural language processing and problem-solving. Due to the continuous expansion and growth of computer science, AI applications can be used in research and development. Artificial intelligence is not like human intelligence, but it can learn and think like human beings. In the future, it may be more than human intelligence.

AI impact on Digital Marketing

The real impact of artificial intelligence on digital marketing is being felt day by day. And digital marketers around the world are in the process of investigating Artificial Intelligence marketing attacks.

Big players, along with Google, Twitter, and other advertising portals, have introduced AI in beta mode. Experts continue to look for AI features in the marketing strategy for e-commerce.

Few known impacts of artificial intelligence are:

  • Increase in user experience
  • Highly Predicted ROI
  • AI chatbots
  • AI digital advertising


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