Company Overview:
Sunrise exceeds the traditional boundaries of a regular company. As a pioneer in AI technology, we are transforming the consumer model by replacing the outdated, linear “take-make-waste” approach with a circular, sustainable, and life-improving system. Our mission is firmly rooted in addressing the threefold emergency around climate ,health , and the environment. Sunrise stands out as a symbol of innovation, offering solutions that not only challenge the existing norms but also greatly improve them.
Founder’s Journey:
Ruben, the founder and CEO of Sunrise, confidently goes from being a student of consumer behavior and cognitive neuroscience to becoming an entrepreneur with a future defining vision. His career in consulting for innovative climate tech startups marked the beginning of a strong passion for shaping the future. As an advocate of veganism and a strong critic of traditional consumer and food models, Ruben sees AI as a crucial tool for revolutionizing one of the most influential systems in our daily lives. His journey represents a powerful combination of culture, foresight, and groundbreaking innovation.
Sunrise offers a unique deeply embedded consumer lifestyle service that is designed to manage everyday life, while optimizing it for health–both personal and planetary. At the core it allows to shift purchasing focus and shopping habits from short term gains to long term goals. Our AI technology enables seamless conversation, personalization & recommendations, planning & automation, budgeting, education, gamification, and supply chain management, smart delivery & pick-up.
This is coming together into a singular, highly personalized user experience. Our services are delivered in real-time, quantifiable and effortless experiences. At the core of our service is our unique ‘Goodness Index,’ a scientifically rigorous tool that provides product assessments, user education, and transparent communication of impact.
Culture and Core ValuesOur core values are deeply embedded in our company culture, and a non-negotiable north star in our hiring & firing strategy.
Imagination, Experimentation, Resourcefulness, Beauty, Simplicity, Autonomy, Bravery, and Accountability.
Sunrise fosters a culture of mindful introspection, innovation and imagination. We believe in cultivating an environment that inspires creativity, where complex challenges are met with imaginative and resourceful solutions. Our commitment to beauty and simplicity is reflected in every aspect of our work, from product design to user experience. We promotes autonomy, agency and bravery. Empowering every individual to find new pathways, take meaningful actions, and take ownership of their output. We value diverse thinking, encourage continuous experimentation, and always celebrate our successes together.
Living Our Values
At Sunrise, our core values are not just words; they are the living essence of our operation. Imagination fuels our vision for a healthier, more sustainable future. Experimentation is the bedrock of a better tomorrow, constantly pushing the boundaries of what’s possible in AI, UI and consumer experiences. Shaping new consumer habits along the way. Beauty and simplicity enable widespread consumer adoption. Bravery in our decision-making and accountability in our actions are what make us a leader in the AI-driven consumer landscape.
Client Testimonials
Our clients often express their admiration for the positive impact Sunrise has had on their lives. They appreciate our personalized approach, the integration of health and sustainability into their daily routines, and our innovative use of AI for the betterment of their lives and their futures. Proving the transformative power of our services.
(P.s. I can get actual testimonials if needed)
Sunrise isn’t merely a company—it’s a movement towards a new era of consumer engagement. By harnessing the extraordinary capabilities of AI, we’re not just tweaking minor aspects of the consumer model; we’re redefining it. Join us on this exciting journey as we pave the way for a healthier, more sustainable, and more fulfilling future.

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