Streaming site Twitch has announced plans to share more of its revenue with creators as part of a shake-up.
Streamers make money through fans subscribing to their channel, which starts at £3.99 per month in the UK.
This is then split 50/50 between Twitch and the creator, after fees are paid.
Sweetheart deals have previously been given to the most famous streamers, but the new system means anyone with more than 100 paid subscribers will now receive 60% of the money fans pledge.
The news comes two weeks after parent firm Amazon announced it would axe more than 500 Twitch employees – accounting for a third of the people who work there.
Twitch chief executive Dan Clancy said at the time that the site had paid out $1bn (£780m) to streamers in 2023, but the site was struggling with making money.
“We’ve implied this before… but I’ll be blunt, we aren’t profitable at this point,” he said in a stream on the platform.
Meanwhile, parent firm Amazon made $9.9bn profit in July to September, according to its most recent earnings report – up from $2.9bn in the same period in 2022.
A new deal
Twitch is a livestreaming platform, where people typically play video games while chatting to viewers.
The revamped system, called the Twitch Plus programme, will come into effect in May.
Twitch estimates this will mean “three times as many streamers” will benefit from better revenue shares than the default 50/50 split.
“Streamers and the communities you build are the foundation of Twitch,” Mr Clancy said in a blog post.
“We understand the important role the revenue you earn from streaming plays in each of your lives.
“These changes aim to create a long term, transparent framework for streamer compensation that rewards and encourages creators who are committed to live streaming.”
The new deal will keep in place the 70/30 revenue split offered to the site’s even more popular users, who have more than 350 paid subscribers each month.
That part of the new system was previously announced in June 2023, as part of what was then called the “Partner Plus” programme, which was met with a degree of criticism at the time.
Some felt that it was very difficult to reach the milestone, meaning the deal only benefitted those who were already popular.
Others called for the 70/30 split to be available to all creators, not just those making the most money.
Under the new rules, streamers will now need to achieve 300 paid subscribers to receive a higher payout.
Growing competition
As part of its new rules, Twitch is also abolishing a long-standing system which meant once its top earners brought in $100,000, their revenue split would drop back down from 70/30 to 50/50 – which could be seen as an effort to draw back some of those who left.
The firm may be concerned with the growth of rival platforms, such as Kick, which offer streamers a significant 95% share of the revenue they generate through subscribers.
Kick has poached several of its rival’s biggest names as it continues to grow, including Amouranth and xQc in 2023.
Meanwhile, YouTubers receive 70% of the revenue from their subscriptions, known as memberships. But YouTube also takes a 30% cut of donations from fans – whereas Twitch gives all donations to streamers.
And the announcement comes just two days after top YouTuber MrBeast announced how much money he was able to make from videos on X, formerly known as Twitter.
The social media platform is aiming to court content creators who use rival platforms by offering a large share of its advertising revenue.
While MrBeast seemingly earned a lot from the single video he posted – more than $250,000 (£197,000) – it pales in comparison to the millions of dollars he makes from YouTube.
19 comments
I real happy to find this site on bing, just what I was searching for : D too bookmarked.
Hello. magnificent job. I did not expect this. This is a impressive story. Thanks!
What Is FitSpresso? FitSpresso is a dietary supplement that is made to support healthy fat-burning in the body
It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks
In the grand pattern of things you receive an A+ for hard work. Where exactly you actually lost me ended up being in your specifics. As they say, details make or break the argument.. And it couldn’t be more true in this article. Having said that, permit me tell you just what exactly did give good results. Your authoring can be pretty powerful which is possibly the reason why I am making an effort to comment. I do not make it a regular habit of doing that. Second, while I can easily notice a leaps in reasoning you make, I am not really confident of exactly how you appear to connect your details that make the final result. For right now I will yield to your position however wish in the foreseeable future you actually connect the dots much better.
I have been absent for a while, but now I remember why I used to love this web site. Thank you, I?¦ll try and check back more often. How frequently you update your web site?
As I website possessor I believe the content material here is rattling fantastic , appreciate it for your efforts. You should keep it up forever! Best of luck.
You really make it seem so easy along with your presentation however I in finding this topic to be actually one thing which I think I would by no means understand.
It kind of feels too complex and extremely huge for me. I’m having a look forward for your next post, I’ll attempt to get the hang of it!
Escape roomy lista
Some genuinely superb content on this site, thankyou for contribution.
Real fantastic info can be found on site.!
ProNerve 6 nerve relief formula stands out due to its advanced formula combining natural ingredients that have been specifically put together for the exceptional health advantages it offers.
You could definitely see your skills within the paintings you write. The sector hopes for even more passionate writers like you who aren’t afraid to say how they believe. Always go after your heart. “No man should marry until he has studied anatomy and dissected at least one woman.” by Honore’ de Balzac.
Very good write-up. I certainly appreciate this website. Continue the good work!
I have not checked in here for some time because I thought it was getting boring, but the last few posts are good quality so I guess I?¦ll add you back to my daily bloglist. You deserve it my friend 🙂
A fascinating discussion is worth comment. I believe that you ought to publish more on this subject matter, it might not be a taboo matter but typically folks don’t talk about such issues. To the next! Cheers.
Spot on with this write-up, I seriously think this amazing site needs much more attention. I’ll probably be back again to read more, thanks for the advice.
Excellent web site you’ve got here.. It’s hard to find good quality writing like yours nowadays. I honestly appreciate people like you! Take care!!
Thanks a lot for sharing this with all of us you really know what you’re talking about! Bookmarked. Kindly also visit my website =). We could have a link exchange contract between us!
I really like what you guys tend to be up too. This kind of clever work and coverage! Keep up the excellent works guys I’ve added you guys to my personal blogroll.