MCLEAN, Va., and REDMOND, Wash. — May 13, 2021  Mars and Microsoft Corp. on Thursday announced that the companies are expanding their long-term relationship with a new agreement to accelerate Mars’ digital transformation by leveraging the Microsoft Azure platform to optimize its operational speed and intelligent manufacturing supply chains. Together, the companies are working to integrate transparent and responsible data, AI and digital technologies into Mars’ global portfolio of confectionery, petcare, pet services and food businesses. This work positions Mars to further embrace market-leading digital technologies and capabilities, intelligent manufacturing and personalized customer engagement, and improved digital skills training for Associates.

Working with Accenture as a partner to Microsoft, the companies are further expanding a unified cloud and data foundation across all Mars businesses on Microsoft Azure, helping Mars achieve its “cloud-first” strategy and significantly fast-tracking its cloud journey as well as the realization of business growth. This digital infrastructure is providing Mars with the business insights needed to accelerate growth, profitability, speed, resiliency, sustainability and, most importantly, build and develop trust with customers and consumers by offering more responsible, transparent and compelling experiences. For example, as one of the world’s largest petcare companies, Mars is driven to make a better world for pets. The company has leveraged the Azure platform to create AI-powered applications and services to support its business.

“Our relationship with Microsoft is helping transform how data and technology are used to continue ensuring compliant customer solutions and build trusted brand and consumer experiences. It will change the relationship between our brands and consumers, deliver hyper-relevant consumer experiences that include content and media, and fulfill needs and expectations across every touchpoint in the consumer’s journey,” said Sandeep Dadlani, chief digital officer, Mars. “After evaluating all the platforms on the market, we chose Microsoft as our primary Mars platform because of its rich portfolio of features, engineering partner ecosystem, talent availability, focus on data privacy, and security and similar cultural values and principles.”

Microsoft Azure’s AI and IoT solutions provide Mars with the tools and capabilities to digitize its supply chain at scale — including manufacturing — while enhancing the collective digital skills of Mars Associates globally. Mars has already made progress to enable this digitization, working with digital manufacturing and operations experts from Accenture’s Industry X group to deploy the Azure Digital Twins IoT platform in its manufacturing facilities. Using Digital Twins to optimize production will help Mars improve margins and reduce waste, and empower on-site associates to make real-time decisions. Based on this use case, Mars will be able to quickly scale to use similar IoT technologies for optimizing manufacturing  across its business segments, including food and petcare, providing process control, consistency and uniformity across product lines and helping to give the company a competitive advantage by increasing speed and capacity, and reducing operational costs. In the future, Mars plans to use digital technologies to introduce even more intelligence into the end-to-end supply-chain processes, including identifying the optimal way to create products through digital simulations that take into account climate and other situational considerations, as well as creating greater transparency and visibility into its supply chain from the point of origin all the way to the consumer.

“Through our expanded relationship, we’re harnessing the expertise and insights Mars has gained from more than a century of producing some of the world’s most loved brands to create a layer of intelligence that will drive reimagined experiences for Associates and consumers,” said Judson Althoff, executive vice president of Microsoft’s Worldwide Commercial Business. “Together, we will create a foundation for cloud, data and AI that will allow Mars to grow faster and transform how work gets done.”

Mars, Accenture and Microsoft share similar ambitions around sustainability, which was a key decision-making factor for Mars choosing Azure. As Mars continues to migrate key infrastructure and workloads to Azure, Microsoft’s commitment to 100% renewable energy in its datacenters by 2025 will help Mars reach its own goal to reduce its total greenhouse gas emissions across its value chain by 67% by 2050. The relationship is also helping Mars make progress toward its other sustainability goals around environmental impact by implementing technology solutions for reducing the waste of energy, raw materials and water across its production facilities around the world.

The new future of work

Mars has always been considered a forward-looking and modern workplace, ranked fifth in the 2020 Fortune’s Global Best Places to Work List. Mars plans to continue incorporating digital technologies to evolve and transform its workplaces, focusing on increasing Associates’ digital skills. To accomplish this, Mars, Accenture and Microsoft will work together to establish an Innovation Lab to collaborate on the use of advanced technologies, to expedite time to market for new transformative use cases, direct-to-consumer initiatives, sustainability efforts and digitized product innovation. Through the Innovation Lab, Mars will focus on the future of work and how technology from Microsoft can help drive greater efficiency and effectiveness in the modern Mars work environment.

16 comments
  1. Hello there, I discovered your site by the use of Google even as looking for a similar topic, your site got here up, it seems to be great. I’ve bookmarked it in my google bookmarks.

  2. Aw, this was a very nice post. In idea I want to put in writing like this moreover – taking time and actual effort to make an excellent article… however what can I say… I procrastinate alot and in no way seem to get something done.

  3. Thanks for the auspicious writeup. It in truth was once a enjoyment account it. Glance complex to more brought agreeable from you! By the way, how could we keep up a correspondence?

  4. Have you ever considered about including a little bit more than just your articles? I mean, what you say is important and everything. Nevertheless think of if you added some great photos or videos to give your posts more, “pop”! Your content is excellent but with pics and video clips, this blog could certainly be one of the most beneficial in its niche. Amazing blog!

  5. Thank you, I have just been looking for information about this topic for ages and yours is the best I have discovered so far. But, what about the conclusion? Are you sure about the source?

  6. Wonderful items from you, man. I’ve be aware your stuff prior to and you’re simply too excellent. I actually like what you have acquired here, certainly like what you are stating and the way in which during which you say it. You are making it entertaining and you continue to care for to stay it sensible. I cant wait to read much more from you. That is actually a tremendous site.

  7. Youre so cool! I dont suppose Ive learn anything like this before. So nice to seek out anyone with some authentic ideas on this subject. realy thank you for starting this up. this web site is something that’s needed on the net, someone with a little originality. useful job for bringing one thing new to the web!

  8. My programmer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using WordPress on numerous websites for about a year and am nervous about switching to another platform. I have heard excellent things about blogengine.net. Is there a way I can import all my wordpress content into it? Any kind of help would be greatly appreciated!

  9. My brother recommended I might like this website. He was entirely right. This post actually made my day. You can not imagine just how much time I had spent for this information! Thanks!

  10. Wow, awesome blog structure! How lengthy have you ever been blogging for? you made running a blog glance easy. The total look of your site is wonderful, as neatly as the content material!

  11. Hi, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!

  12. Can I simply say what a reduction to find somebody who truly is aware of what theyre talking about on the internet. You definitely know the best way to carry a problem to gentle and make it important. Extra people must learn this and perceive this side of the story. I cant consider youre no more common since you undoubtedly have the gift.

  13. Hello There. I discovered your weblog using msn. This is a really well written article. I will be sure to bookmark it and return to learn extra of your useful info. Thanks for the post. I’ll definitely comeback.

  14. Hi there! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My blog looks weird when viewing from my apple iphone. I’m trying to find a theme or plugin that might be able to fix this issue. If you have any recommendations, please share. Appreciate it!

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Across the globe, Apple and its teams find new ways to give

The company’s Employee Giving program has raised over $880 million, with more…

New updates to ensure safer learning at school and at home

The Google for Education team continues to build education services with highly…

Introducing Google’s Secure AI Framework

The potential of AI, especially generative AI, is immense. However, in the…