In the dynamic world of logistics, where precision meets unpredictability, only a few companies manage to stand out by blending operational excellence with human-centric leadership. Link Logistics International Pty Ltd, based in Australia, is one such rising force—led by a visionary whose journey from finance to freight has reshaped how modern logistics is perceived and delivered.
The CEO’s Journey: From Global Finance to Purposeful Logistics
At the helm of Link Logistics stands Luke J. Petherbridge, a name increasingly synonymous with thoughtful leadership and industry reinvention. Hailing from Australia, Luke’s career began with a Bachelor of Commerce from Macquarie University, followed by a swift climb through the ranks of global real estate and financial management.
Luke built his foundation in asset management at Rubicon, where he managed over $5 billion in international transactions spanning the U.S., Europe, and Asia. But it wasn’t just about deals and digits—his work laid the groundwork for understanding the strategic and operational backbone of large-scale businesses.
His leadership credentials were further solidified through executive roles in the United States, including as CEO of EDT Retail Trust, CFO at DDR Corporation, and later as President of ShopCore Properties and LivCor, two powerhouse real estate platforms. In these roles, he didn’t just oversee portfolios—he reshaped them for efficiency, scale, and sustainability.
The turning point came in 2020, when Luke took the reins at Link Logistics, bringing his extensive real estate expertise into the world of industrial logistics. What followed was a rapid transformation: under his leadership, Link Logistics became a symbol of speed, sustainability, and purpose in the freight forwarding and supply chain sector.
Link Logistics International Pty Ltd: Beyond Freight, A Strategic Partner
Founded in 2007 and headquartered in Tasmania, Link Logistics International Pty Ltd is a full-service logistics company offering integrated freight solutions across air, sea, road, and rail. Their distinct edge lies in cold-chain transport, customs brokerage, and perishable goods handling—services particularly vital to Australia’s export-driven industries.
With operations tailored for small businesses, global exporters, and retailers, the company has scaled from regional freight to international coordination. And yet, their mantra remains simple: “We don’t just move your freight—we become part of your business.”
Core Services Include:
- Freight Forwarding (Domestic & International)
- Cold Storage & Temperature-Controlled Logistics
- Customs and Biosecurity Brokerage
- Project Cargo for Oversized Freight
- Seafood & Agricultural Exports Management
Their digital-first approach includes online shipping documentation, container loading checklists, and Incoterms education—reducing bottlenecks while boosting compliance and speed.
Growth with Purpose: Luke’s Leadership Legacy
What sets Link Logistics apart isn’t just their service menu—it’s the values behind it. Luke has reimagined logistics as a space for community engagement, sustainable development, and employee empowerment.
As the co-founder of CoreGiving, a nonprofit fighting childhood hunger, Luke has woven social purpose into the company’s DNA. Under his watch, the organization has delivered over 66 million meals globally, and through Link Logistics, he engages staff across 80+ cities to volunteer, donate, and give back.
In 2023, Luke was honored as a New York Finalist for EY Entrepreneur of the Year®, celebrating not only his business acumen but his ability to embed impact into bottom-line success. At forums like The Economist Sustainability Week in London, he has advocated for data-backed energy savings in industrial real estate—reinforcing that logistics can be both efficient and environmentally conscious.
Internally, he champions a culture of curiosity, transparency, and ownership. “We empower our teams to lead with humility and purpose,” he shared in an Inc. Magazine profile. “When people know why their work matters, they go further.”
Success Stories on the Ground
Link Logistics has quietly supported some of the most critical supply chains in Australia. From Tasmanian seafood exports shipped globally under strict temperature control, to urgent airfreight solutions during the COVID-19 pandemic, the company has demonstrated flexibility under pressure.
One standout example came in 2022, when a major agribusiness exporter faced delays due to international customs snags. Link Logistics not only stepped in with emergency brokerage assistance, but rerouted freight across multiple transport modes—saving millions in potential losses.
Another project involved a renewable energy firm transporting oversized turbine parts across state lines. Link’s project cargo team executed seamless multimodal delivery, complete with port handling and inland transfer.
Each of these stories echoes one consistent theme: precision, communication, and customer trust.
Upcoming Projects: A Forward-Facing Vision
Looking ahead, Link Logistics is accelerating its transformation on multiple fronts.
- Cold-Chain Expansion
New refrigerated storage hubs are being developed to support rising demand in pharma, seafood, and fresh produce exports—especially in Tasmania and Victoria. - Tech Integration
The company is investing in AI-powered route optimization, real-time client dashboards, and digital customs clearance systems to boost speed and visibility. - Sustainable Fleet Upgrades
As part of Luke’s environmental commitment, Link is exploring hybrid-electric trucks and solar-powered storage units to reduce its carbon footprint. - National Footprint
Plans are underway to establish new distribution centers in Western Australia and Queensland, increasing coverage and delivery time reliability across all regions. - Community Engagement
Through Link’s ongoing CoreGiving Challenge, the company aims to raise $1 million annually to combat hunger and support underprivileged youth across Australia and the U.S.
What Customers Are Saying
The pride of any logistics company lies in the voices of those they serve. Here are just a few reflections from long-term clients of Link Logistics:
“Link Logistics is more than a freight partner—they’re our logistics department. Their team is proactive, precise, and always puts our customers first.”
— Operations Manager, Tasmanian Seafood Exporter
“We had a critical customs issue that could have sunk a huge shipment. Link’s brokerage team handled it within hours, not days. Total lifesavers.”
— CEO, Organic Agricultural Supplies
“Their cold-chain service is unmatched. We ship globally, and Link ensures freshness, speed, and compliance every step of the way.”
— Managing Director, Gourmet Dairy Producer
These testimonials are not just endorsements—they reflect a culture of service and accountability driven from the top.
Final Words: Leading with Purpose, Delivering with Precision
In an industry often viewed as transactional and margin-focused, Link Logistics International Pty Ltd is building something deeper: a logistics ecosystem where people, purpose, and performance intersect.
Under Luke J. Petherbridge’s forward-looking leadership, the company is not only moving goods—it’s moving industries, communities, and lives forward. As Link continues its expansion into new markets and technologies, it stands as a powerful example of how bold leadership can turn even the most traditional industries into purpose-driven innovation engines. For CEOs and founders navigating disruption, Luke’s journey offers a compelling lesson: business success is not just about where you’re going—it’s about how many people you bring with you.
