Sweden-based car maker Volvo Cars says it will cut around 3,000 jobs as part of its cost-cutting measures.
The firm says the layoffs will mainly impact office-based positions in Sweden, representing about 15% of its white collar workforce.
Last month, Volvo Cars, which is owned by Chinese group Geely Holding, announced an 18 billion Swedish kronor ($1.9bn; £1.4bn) “action plan” shake-up of the business.
The global motor industry is facing a number of major challenges including US President Donald Trump’s 25% tariffs on imported cars, higher cost of materials and slower sales in Europe.
The chief executive of Volvo Cars, Håkan Samuelsson, pointed to the “challenging period” faced by the industry as a reason for the layoffs.
“The actions announced today have been difficult decisions, but they are important steps as we build a stronger and even more resilient Volvo Cars,” he said in a statement.
Earlier this month, the firm said its global sales for April fell by 11% compared to the same period last year.
Volvo Cars has its main headquarters and development offices in Gothenburg, Sweden. It has major production plants in Sweden, Belgium, China and the US.
The company was sold by US motor industry giant Ford to China’s Geely in 2010.
In 2021, Volvo said all of its cars would go electric by 2030. Last year it scaled back that ambition due to a number of issues including “additional uncertainties created by recent tariffs on EVs in various markets”.
Japanese car maker Nissan said earlier this month that it will cut another 11,000 jobs globally and shut seven factories as it shakes up the business in the face of weak sales.
Falling sales in China and heavy discounting in the US, its two biggest markets, have taken a heavy toll on earnings, while a proposed merger with Honda and Mitsubishi collapsed in February.
The latest cutbacks brought the total number of layoffs announced by the company in the past year to about 20,000, or 15% of its workforce.
In an example of the cutthroat rivalry between carmakers, Chinese electric vehicle giant BYD announced at the weekend that it would cut the prices of more than 20 of its models.
The move brings the price of its cheapest car, the Seagull EV, to as low as 55,800 yuan ($7,745; £5,700).
In response Chinese government-owned Changan and Leapmotor, which is backed by Chrysler owner Stellantis, announced their own price cuts.
Shares in Chinese car makers fell sharply after those announcements.
Tesla sales
In April, BYD outsold Elon Musk’s Tesla in Europe for the first time, according to car industry research firm Jato Dynamics.
Tesla is struggling with increased competition and the hit to its brand following Musk’s alliance with Trump.
The European Automobile Manufacturers Association said Tesla cars sales in Europe and the UK roughly halved last month, with just 7,261 new registrations in April compared with nearly 14,230 last year.
The fall came as overall Europe and UK car sales were roughly flat year-on-year, though new registrations of battery electric cars jumped more than 27% compared with April 2024.
Musk said earlier this month that the firm’s sales issues were isolated to Europe, with strong demand in other regions.
