As the US Microbiology Media Marketing Manager you will be responsible for leading the US microbiology media offerings that are used by both clinical and pharma customers. The ideal candidate has experience in both developing strategic plans and executing tactical programs that deliver on those goals. They will report to the Director of US marketing for Microbiology and work collaboratively within the team that supports our capital instruments for blood culture, lab automation and ID/AST.
Key responsibilities will include:
- Develop and implement comprehensive marketing communications plans aligned to business objectives.
- Drive excitement and clear communication with relevant field sales, channel partners and national accounts leaders.
- Work with partners and vendors as needed for media relations, content development and social media engagement.
- Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy.
- Monitor performance metrics and adjust strategies accordingly.
- Work with global teams to ensure focus product messaging is credible, motivating and current in support of business objectives.
About you:
To be successful in this role, you require
- Strong organizational skills, with outstanding written and verbal communication skills.
- A high degree of learning agility, business acumen, customer service and interpersonel skills.
- Excellent problem-solving skills, ability to think critically, and attention to detail.
- Exceptional leadership abilities and interpersonal skills.
- Experience working in a fast-paced environment and managing multiple priorities simultaneously.
Education and experience required:
- Bachelor’s degree required; Master’s degree preferred.
- Minimum of 3 years of relevant medical device marketing or sales work experience. Knowledge of diagnostic and lab customers a benefit.
- Possess a strong understanding of marketing principles, media relations, and social media engagement.
- Experience influencing and supporting sales professionals as well as budgeting and forecasting skills will be critical
- Proven track record of successfully leading high-performing teams and achieving results through effective communication and collaboration.
- Proficiency with Microsoft Office Suite applications, including Excel, Word, Outlook, and PowerPoint.
