This is a great opportunity for a UX copywriter who enjoys both strategic content planning and hands-on writing, in a fast-paced, customer-focused environment.
Key Responsibilities
· Develop and document a scalable content strategy aligned with AutoNation’s UX and product goals.
· Establish a content approval process to streamline UX and product copy reviews.
· Work with stakeholders to define tone, style, and voice guidelines within the UX ecosystem.
· Write microcopy, UI text, tooltips, error messages, CTAs, product descriptions, and transactional content.
· Ensure copy is clear, engaging, and optimized for conversion while maintaining brand voice.
· Collaborate with UX designers to integrate copy seamlessly into designs and prototypes.
· Develop and maintain language systems, style guides, and content libraries
· Conduct A/B testing on key content elements and iterate based on data insights.
· Work cross-functionally with designers, product managers, marketers, and stakeholders to ensure a consistent content experience.
· Provide guidance on best practices for UX writing and content usability.
Qualifications
· 5+ years of experience in UX writing, product copywriting, or content strategy.
· Proven experience writing for e-commerce, SaaS, or digital products (automotive experience is a plus).
· Strong understanding of conversion-focused copy, usability best practices, and user psychology.
· Strong portfolio showcasing user-centered design writing
· Experience with A/B testing, data-driven content decisions, and iterative content improvements.
· Ability to work independently and manage multiple projects in a part-time capacity.
· Familiarity with design systems, CMS platforms, and collaboration tools like Figma is a plus.
· Experience educating UX team members on content best practices
· Experience leading content strategies and roadmaps
· Strong understanding of language and writing standards and ability to ensure they are met throughout the content creation process
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.Save job
