Additional Locations: Chicago, IL; Milwaukee, WI; Philadelphia, PA; Orlando, FL; Birmingham, AL;
Salary Range : $70,100 – $105,100 Annual
Job Details
The stated pay range is based on a national-average location. Actual salary is determined by factors including relevant work experience, skills, and location. This position is bonus-eligible.
CNO Financial Group’s Marketing Team is hiring a Media Buyer to optimize and grow campaigns, analyze competitive reporting, negotiate buys – either directly or through partner agencies -and assist with business intelligence to help guide our buys.
This is your opportunity to be a part of a growing Paid Media team. As a Media Buyer, you’ll work closely with internal and external teams to not only drive performant results, but also expand the media portfolio. If you have a passion for media, ideas to share, and aren’t afraid to roll up your sleeves, apply today!
As a Media Buyer , your responsibilities will include:
- Planning, negotiating, buying, and maintaining performance media schedules in conjunction with Sr. Campaign Strategist
- Monitoring and managing purchased media to ensure commercials appear as planned
- Negotiating with vendors to acquire cost-effective and budget-conscious advertising opportunities across paid media channels (Audio, Inserts, OOH, TV, OTT, etc.)
- Optimizing media spend making real-time adjustments as needed to meet business line goals and objectives
- Optimizing media performance based on KPIs. Shapes buy to ensure spend is allocated to a diverse group of quality outlets/publishers.
- Engaging with media agency(s) and managing day-to-day deliverables
- Monitoring, managing, and traffic flighting of commercials
- Keeping up-to-date with industry trends and best practices in media buying to make solid media recommendations
- Providing regular reports to management on media buying activities and campaign performance
The Media Buyer position is well-suited for you if you:
- Have led the execution of a variety of media programs in previous work experience
- Have previous experience with media planning and buying tools, such as CoreDirect Media Management System and Vivvix (formerly Kantar)
- Are experienced with cross-channel buying, including but not limited to: TV, OTT, Audio, OOH, etc.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Exhibit strong relationship building & negotiation skills with media partners, vendors, and measurement partners.
- Demonstrate excellent organizational skills
- Are proficient at problem-solving and brainstorming for thoughtful solutions
What you’ll need:
- Bachelor’s degree in Marketing, Media, Communications, or a related field OR 8 years of relevant experience as an equivalent
- At least 5 years of experience in a strategic and quantitative paid media buying role
- Prior DRTV buying experience
What will set you apart:
- National, regional, or local media planning/buying experience preferred
- Previous work leading the execution of a variety of media programs
- Experience in multiple channels, including audio, TV & OTT
- Prior insurance industry experience is a plus
The Company offers the following benefits for this position, subject to applicable eligibility requirements:
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) retirement plan with company match
- Short-term & long-term disability insurance
- Paid time off and corporate holidays,
- Paid parental leave
- Company-paid life insurance
Pay Range: $70,100.00 – $105,100.00 Annual
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
ReqID : JR168112
Job Type : Full time
Additional Locations : Chicago, IL; Milwaukee, WI; Philadelphia, PA; Orlando, FL; Birmingham, AL;
