We’re looking to hire a Director of Segment Go-to-Market (GTM) Product Marketing to manage and grow customer adoption at scale driven by deep industry domain, product truth, and partnership.
Responsibilities
Product Advocacy
Serves as the main product spokesperson for Account Executives and technology specialists. Uses product, industry, market, and technical knowledge to develop competitive strategies, position value propositions, and tailor messaging for both internal and external audiences. Provides sales guidance and shares expertise with partners
Business Management
Develops and tracks business strategy for sustainable growth. Accountable for scorecard metrics and KPIs. Aligns with key stakeholders on strategic priorities and delivers data-driven insights. Identifies areas for adjustment to drive greater impact.
Go-to-Market (GTM) Strategy, Planning, and Delivery
Develops and executes strategic GTM plans for assigned business lines, collaborating across sales, marketing, consulting, customer success, and partner functions. Defines and analyzes KPIs, aligns investments, and monitors growth opportunities. Drives competitive strategies and manages stakeholders to achieve market share gains and growth plans.
Field Enablement
Collaborates with sales to develop and implement sales programs, ensuring alignment with business results. Provides leadership and resources to equip the team and partners for success, addressing any issues that arise
Business Development
Supports the creation and pursuit of growth opportunities across products/services for Account Executive teams. Develops strategies to maximize performance and builds relationships with stakeholders to drive strategic impact and increase market share for Microsoft and partners
Other
