What You’ll Do:
- Deeply understand the unique needs, challenges, and buying journey of target accounts in the 1:1 ABM program
- Develop personalized content experiences and programs that resonate with decision makers at the account
- Track and analyze campaign performance, utilize data to optimize strategies and demonstrate the ROI of your efforts
- Collaborate closely with the sales team to ensure alignment on account goals and programs and provide them with insights and marketing muscle needed to reach account goals and close deals
- Build working relationships with regional field marketing and product marketing teams to ensure strategic alignment and seamless execution of ABM
- Be a continual learner, staying current on the latest ABM trends and technologies to continuously refine our approach and ensure maximum program impact
What will help you succeed
Minimum Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in SaaS enterprise technology marketing, preferably with a focus on ABM.
Preferred Requirements:
- Proven track record of successfully executing 1:1 ABM campaigns for global accounts.
- Strong understanding of how to use marketing technology tools like Marketo, 6Sense, Salesforce, AEM, and data analytics tools.
- Ability to work collaboratively in a cross-functional team environment, especially with sales, marketing, and customer success.
- A solid understanding of customer personas and the ability to tailor messaging accordingly.
- Strong analytical skills with the ability to interpret data and insights to drive informed marketing decisions.
- Excellent communication, collaboration, and project management skills with a can-do attitude and ability to drive initiatives across teams and regions.
Dynatrace believes that potential is defined by more than qualifications or background. If you’re passionate about this job, working in a tech environment, and are eager to learn, we invite you to apply.
Why you will love being a Dynatracer
- Dynatrace is a leader in unified observability and security.
- We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance.
- Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.
- The Dynatrace platform uses cutting-edge technologies, including our own Davis hypermodal AI, to help our customers modernize and automate cloud operations, deliver software faster and more securely, and enable flawless digital experiences.
- Over 50% of the Fortune 100 companies are current customers of Dynatrace.
Compensation and Reward
DOE, annual salary is $158 – 200K plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.
